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GET TRAINED TO WEB MARKETING And develop your skills

Specialized since 2007 in SEO, SEA, and Social Ads, Digimood shares its expertise and experience through comprehensive digital marketing training programs.

We are a registered training organization (No. 0585236577) and DataDock-listed. We support companies and learners with diverse profiles—decision-makers or team members directly involved in the digital communication of their company, institution, or organization.

Our training programs cater to both beginners and experienced professionals, and we adapt our courses to each client’s specific needs. Our modules are available intra-company or extra-company, in-person or online, to ensure maximum flexibility and effectiveness.

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CONCRETE OBJECTIVES FOR YOUR DIGITAL PERFORMANCE

Our training courses are designed to give you the foundations needed to master all the levers of web marketing. By the end of the training, you will be able to understand, analyze, and implement your own online visibility strategy.

Through practical examples, you will discover the best practices of digital marketing. Together, we will analyze your specific challenges and provide you with the tools and guidance to set up effective actions.

  • Training courses in Natural Referencing

    Digital marketing relies heavily on SEO (natural referencing), one of the most powerful levers to ensure sustainable visibility for your website.

    Our training programs, offered as standard or customized modules, cover the following topics:

    • How search engines work

    • Google Panda and Google Penguin algorithms

    • Website optimization: HTML structure, meta tags, sitemap, etc.

    • Semantic analysis and keyword selection

    • Writing for both users and search engines

    • Link building strategies

    • Using social networks to support SEO

    • Tools to measure and track SEO performance

  • Google Ads (AdWords) training course

    Paid search combines immediate results with clear visibility on ROI.

    Learn to master this powerful lever with our digital marketing training courses focused on Google Ads (AdWords):

    • Budget and bid management

    • Campaign optimization: targeting, positioning, scheduling, bidding

    • Campaign and ad group structure

    • Alignment of keywords, ads, and landing pages

    • Quality Score optimization

    • Click-through rate (CTR) optimization

    • Performance tracking and ROI analysis

    • Display network campaigns

    • Remarketing Google

  • Social Media training course

    Social media are a powerful amplifier for any brand looking to strengthen its digital presence.

    Our training courses cover the essential points to develop your presence and launch effective Social Ads campaigns:

    • The main social networks and their unique features

    • Why use social media and which strategy fits your brand?

    • Building and engaging your community

    • Best practices on Facebook and Twitter to maximize effectiveness

    • Monitoring and managing your e-reputation

    • Tools to manage and measure your social media actions

  • Analytics training course

    Mastering the process that turns a casual visitor into a client is a key to your success.

    Participate in our high-level training courses to fully master Google Analytics:

    • Overview of Google Analytics main features

    • Installation and configuration

    • Definition of performance indicators (KPIs)

    • Setting up conversion goals

    • Integration of web marketing campaigns

    • Event tracking setup

    • Management of conversion funnels

    • Creation of custom reports

    • Implementation of A/B testing campaigns

  • Digital Active training course

    Why not become a Digital Active?
    Learn to master the different components of digital communication with a training course designed for general company operators who want a comprehensive view of the levers at their disposal:

    • Discover the key levers of web marketing

    • Define and implement your digital strategy

    • Manage your natural referencing (SEO)

    • Set up effective Google Ads campaigns

    • Boost your affiliate marketing campaigns

    • Optimize your use of social media: Facebook, Twitter, LinkedIn, Google+

    • Implement remarketing campaigns

    • Measure your performance and use the right analytics tools

GET TRAINED WITH DIGIMOOD AND BECOME PROACTIVE IN YOUR DIGITAL MARKETING

Digital media have become indispensable for every company. Regardless of your sector, your company’s reputation, or turnover, all leaderships are challenged by an increasingly digital and complex environment.

As a digital marketing training organization, but above all as an experienced agency renowned for traffic acquisition and conversion optimization, Digimood shares the expertise it has built since 2007 in the web marketing industry. We provide your teams with the knowledge and guidance of senior consultants and team leaders, some of whom have over 15 years of experience in digital marketing.

By doing so, you will become an active stakeholder of your visibility on Google, capable of guiding service providers as well as implementing the necessary actions yourself to improve your rankings.

benjamin-thiers

Continuously supporting dozens of clients in their visibility strategies, whether through SEO, paid search, or Social Ads, gives us a deep understanding of your needs and expectations.

This added value is integrated into every digital marketing training course we offer: our teaching approach is also based on real-world feedback and experience, ensuring that each trainee benefits from practical, actionable insights.

Benjamin THIERS
Content Marketing Manager