Comment choisir son agence Adwords ?

Pour bien choisir votre agence adwords , vous pouvez vous appuyer sur les certifications Google Partner ou Microsoft Advertising Partner . Témoin de la performance et du respect des guidelines, vos campagnes de publicité en ligne seront suivies et ajustées avec sérieux. Au-delà de ces labels, vous pouvez vérifier la e-reputation de l’agence en question : commentaire, avis clients…

Combien ça coûte de faire appel à une agence Adwords ?

Les prestations d’une agence adwords s’adaptent à vos budgets sur le principe du coût par clic . Vous déterminez au préalable les montants que vous souhaitez investir pour une campagne et l’agence vous aide à établir les mots clés susceptibles d’ accroitre votre CA . Elle s’occupe également d’ajuster vos campagnes pour augmenter la performance. Le prix du clic est déterminé par un système d’enchères, qui demande une implication rigoureuse pour vous positionner devant vos concurrents tout en respectant les budgets fixés.

Quelles sont les garanties d’une agence SEA ?

Une agence SEA (Search Engine Advertising) s’assure du choix des bons mots-clés selon votre offre et votre cible. Elle vous offre son expertise vis-à-vis des outils et des bonnes pratiques. Sa connaissance en matière de comportements des internautes permet une gestion adaptée et une mise à jour de vos campagnes SEA pour un retour sur investissement optimum.

PPC AGENCY (Google ADS)

Today, paid search is the fastest way to gain visibility online. Optimizing your presence on search engines has a direct impact on traffic, brand awareness, and conversions.

Digimood has been a specialized paid search agency for over 10 years. Thanks to our SEA (Search Engine Advertising) experts, we help our clients achieve prominent visibility on the first page of search engines such as Google and Bing.

MAKE THE MOST OF YOUR PPC CAMPAIGN Thanks to a qualified PPC agency

Paid search is based on the creation and optimization of advertising campaigns on search engines. To appear at the top of the SERP, an ad is prioritized over competitors’ ads through a bid system focused on high-converting keywords, this is what we call PPC (Pay-Per-Click). Each click on your ad depends on the PPC bid, which is carefully managed to maximize your visibility.

SEA requires rigor and methodology to optimize campaign costs within a well-defined strategy.

Choosing Digimood for your PPC campaigns means selecting one of the few Google Premier Partner agencies in France. We create, manage, and optimize your advertising campaigns, providing services on Google Ads and support on Bing Ads.

Our goal: to maximize the profitability of your advertising investments on search engines.

OUR SERVICES Search Engine Advertising

For several years, Digimood has offered tailor-made support adapted to each client, covering platforms such as Google AdSense, Google Shopping, Reserve with Google, and Bing Ads. We design efficient digital marketing strategies to activate ROI-driving levers.

Our services include:

SEA campaigns on Google Ads
Google Shopping advertising campaigns
SEA campaigns on Bing Ads
PPC optimization on Google Ads
Advertising campaigns on the Display Network

As a specialized agency, Digimood manages the Search Engine Marketing of your company. This includes video advertising (notably on YouTube) to ensure visibility in the right places based on your performance goals, as well as campaigns on other social media platforms such as Facebook.

OUR REWARDS In the web marketing field

Digimood was honored with an award in the Search category at the Grand Prix La Nuit des Rois, an exclusive event celebrating the best web marketing campaigns implemented by agencies for their clients. Our agency is also a certified Google Ads Premier Partner.

These accolades reflect the quality and dedication of our AdWords experts. One thing is certain: our web marketing agency was not chosen by chance and is recognized as one of the top agencies in France.

GOOGLE ADS (Adwords)

Google Ads, formerly known as Google AdWords, is undoubtedly the most important advertising platform. It is a cornerstone of Google’s ecosystem and an essential traffic acquisition lever for French companies.

An ad account is organized into campaigns, ad groups, and ads. This structure allows for better management of advertising efforts. While many platforms use a similar format, Google Ads has unique features and complexities that require careful mastery.

From budget allocation and maximum PPC bidding to audience targeting, demographics, and geo-targeting, these various functionalities make Google Ads a powerful but complex tool that should be fully understood before launching campaigns.

MICROSOFT ADVERTISING (Bing Ads)

Bing can represent a relevant additional point of contact. Despite being less popular than Google in Europe, it does have a certain number of internet users that can be interested in the products and services of your brand.

This advertising tool can help to target some groups of the population and can provide a certain ROI, in particular thanks to a weaker competition. Everything to make you want to examine the platform proposed by Microsoft to widen your traffic sources.

If you take an interest in their platform in particular, Microsoft Advertising (formerly Bing Ads), you can notice similar functionality: management of groups of ads, of the campaign and of advertising. Here again, the tool has its own particularities, even if the SEA expert will easily be able to adapt his campaign from one platform to another, thanks to a certain interoperability.

ACTIVATE EFFECTIVELY AND DURABLY THE SEARCH LEVER

Google Shopping Visible campaign on top of the SERP

Google Shopping has become indispensable for online stores. It provides an additional point of contact at the top of search results, driving both visits and sales.

However, advertising on Google Shopping comes with its own set of complexities. Our SEA consultants guide you through these campaigns to maximize your return on investment.

ADVERTISING ON THE DISPLAY NETWORK Make the most of other sites’ renown

Advertising on the Display Network allows you to gain visibility on other websites. By launching a display campaign, you can leverage the traffic of high-profile sites.

By multiplying these entry points, you increase your traffic sources and boost your overall visibility. Whether on websites, mobile apps, or video platforms, there are numerous placements to distribute your ads effectively.

SEA AUDIT The starting point for a tailor-made SEA strategy

In Search Engine Advertising (SEA), an audit allows our consultants to assess your web advertising performance. By analyzing data from Google Analytics, Google Ads, and Bing Ads, the SEA audit provides a solid foundation for creating an effective paid search strategy.

It also serves as a benchmark to monitor the monthly evolution of your campaign performance.

MANAGEMENT OF PPC CAMPAIGNS on Google and Bing

Whether you launch your campaigns on the Display Network, Google Ads, Bing Ads, or Google Shopping, web advertising requires continuous monitoring.

Precise settings, targeting, scheduling, traffic management, budgets, bidding, and keywords all require ongoing adjustments to maximize ROI. Our SEA consultants continuously optimize your campaigns to ensure they meet your visibility and performance goals.

IMPLEMENTATION OF TRACKING & Google Tag Manager

To provide you with the most precise data, we offer the installation and configuration of Google Tag Manager (GTM). By integrating GTM on your strategic pages, we can track user behavior on your site, including entry and exit points, session duration, and more.

When combined with Google Analytics, GTM data allows us to analyze the performance of your landing pages and identify areas for improvement. It also enables us to differentiate traffic sources, whether from SEA, SEO, or other campaigns such as social media.

SEA REPORTING Evaluate set-up actions

Once the configuration is complete and tracking is activated, our teams provide customized reports and statistical analyses. These allow you to monitor the evolution of your Google Ads performance throughout the entire campaign.

We use two complementary SEA reporting tools: Google Analytics and Data Studio. Data Studio presents data with high precision in various formats, highlighting the performance of your advertising account. These tools also support informed decision-making, tracking key metrics such as CTR, CPC, average position, and Quality Score over the long term.

SEA TRAINING COURSES AND CONSULTING

Online advertising is constantly evolving, requiring mastery of numerous parameters and continual adjustments with every algorithm update. Our consultants maintain a permanent learning approach and actively share their expertise.

Indeed, our teams provide hands-on training for clients, including practical sessions directly on the platform, to help internal team members develop the skills needed to manage campaigns effectively.

SEA/SEO/SMA COLLABORATION Multiply traffic acquisition channels

Diversifying acquisition channels significantly enhances your visibility on search engines. Traffic from SEA, combined with SEO and SMA, increases your website’s reach and helps your target audience discover your brand.

At Digimood, we have developed three specialized centers to strengthen your overall referencing strategy.

SEA & PPC EXPERTS ATTENTIVE TO THEIR CLIENTS

As a certified Google Premier Partner agency, our mission is to help clients maximize the ROI of their campaigns. We adapt budgets to the strategic priorities of each company, ensuring that every investment is managed efficiently.

Regardless of the allocated budget, our focus remains the same: increase revenue and enhance the visibility of our clients’ brands.